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Franchises
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NOT ONLY PASSIONATE: AUTHENTIC
Olio & Farina is an Italian company specialising in the selection, production and offer of top quality Italian cuisine. The company manages a growing network of deli-café-shops in Italy, France, United Kingdom and
Ireland, which offer only the most authentic Italian cuisine.
All the products are either produced by Olio & Farina in its 110 hectare estate in Tuscany near
Pisa or sourced from small, artisan suppliers which have been selected by O&F experts for their commitment to quality. The company's mission is to offer premium quality food, through our own production as well as selected small artisan producers so as to keep the quality and authenticity associated with our Italian traditions, and our lifestyle commitment to our difference from mass produced products.
An O&F operation includes a shop element with up to 350 different products, a deli with a selection of the best fresh meats, sauces, bread and cheese, and a café with such light bites as pasta dishes, sandwiches, pastries and coffee. Regular tastings allow customers to try the products before purchasing.
What Makes Us Different
We are producers not just traders. Our customers know where and what they eat comes from, as we track food from production to the table.
We include in our range only products made according to traditional recipes and the highest quality standards.
Over 350 products under our own brand: from organic wines to olive oil, to pasta to fresh cheese and free range meats, to coffee and freshly baked bread and pastries.
It is not just a food shop but a café, where hot beverages, hot food like fresh pasta, sandwiches and focaccia are cooked on premises. The preparation of such food is as simple as possible. Just few minutes to prepare a meal that is delicious, thanks to the quality of the ingredients and our know-how, which comes straight from the traditions of our country. The café element improves foot flow in the shop and it adds to the concept of taste before you buy which inspired us since the very start.
Multiple Trade Revenues All Year Round A Wide Selection Of Traditional, Authentic And Artisan Made Top Quality Italian Food. We Produce /Source Over 350 Products Under Our Brand.
We Have Received Excellent Recognition Within The Industry And Won Product Awards.
O&F Café And The O&F Shop Together In One Location.
Our Supply Chain Delivers Direct To Your Shop (From Our Farm In
Tuscany!). A Dynamic, Strong Brand Marketing. An Ambitious PR Strategy To Bring About More And More Awareness About What We Do.
A Creative Team Within The Company. Comprehensive Initial And Ongoing Training And Business Advice.
Olio&Farina Outlet / Shop Format:
Catchments area: min. 50,000 inhabitants
Premises surface 80-110 sq.m. including a small stock room (10 sq.m.)
Central and/or commercial area such as a High Streets, Shopping Centres, and other popular shopping destinations. High foot flow required. Use for catering.
At least 3 people working inside:
1 Store Manager in the shop (full time)
2 Assistants in the café (full time)
Franchise Investment: €100,000+ Inclusive, The breakdown is as follows: Franchise Agreement: 5 years + 5 negotiable
Management Service Fee (Royalty): 5% on the Gross Turnover (excl VAT)Advertising Fee: 1% on the Gross Turnover (excl VAT)
Furniture & Equipment: between €70,000 to €90,000 + VAT (depending on shop size and structure)
First Supply of Goods: €25,000
Building works, tiling, painting and lighting not included, but we supply tiles, paint, lights, and furniture & equipment assembly.
Franchising: three revenue streams
We offer three main revenue streams to our franchisees:
1. Retail - This is divided between sales from café and the shop, even though customers often tend to buy from both. Promotions, marketing initiatives and in-store events are continuously implemented to bring about customer loyalty and satisfaction and improve sale performances.
2. Corporate - generated by business-to-business sales. After spending years in this field, Olio&Farina now possesses a strong know how, which is made available to its partners and detailed in the Operating Manual. The company strategy for Christmas is presented to partners during the previous summer.
3. Internet- coming from the store section on the Olio&Farina website.
Franchisees benefit from the sales generated in the Territory which is assigned to them. The website, constantly reviewed, is looked after by our team of experts with the utmost care.
For further information, please fill in the form below:
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