Success for the OBriens Food Franchise new retail offer In the UK

The OBriens Sandwich Bar Franchise has completed the upgrade of its retail offer in of a total of 50 new stores and within two months has reported an average of 14% uplift across all stores. OBriens has plans to implement the roll-out across all of its stores in the UK, 120 in Ireland and its expanding international franchises bringing the total to 300 stores worldwide.

The new retail offer for 2007/2008 goes further than cosmetic and corporate rebranding. In addition a total reworking of in-store signage and images, OBriens marks a strong move away from the lunchtime sandwich bar to an all-day lifestyle cafe concept. With comfortable soft seating, lighting and cafe tables, the speedy new OBriens food offer has proved itself in both innovation and increased profit.

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